FINAL REPORT 3.6.2022

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DEPARTMENT OF TOURISM & HOSPITALITY
DTM 50174: TOURISM PROJECT

MALAYSIAN FOOD CULTURE MUSIC VIDEO
CLIP

NAME MATRIX NUMBER

MUHAMMAD ADAM BIN ABDULLAH 17DUP19F2006

NUR QHUZANDRIA IMAN BINTI IDRUS 17DUP19F2021

AHMAD MUIZ BIN MUSA 17DUP19F2999

PROJECT SUPERVISOR:
DR. MAZLINA BINTI JAMALUDIN

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SUPERVISOR DECLARATION FORM

I hereby declared that I have read this report and in my opinion this report is sufficient
in terms of scope and quality for Tourism Project (DTM50174) to be awarded
Diploma in Tourism Management for session 2: 2021/2022.

Signature: …………………………

Name: Dr. Mazlina Binti Jamaludin
Date: ……………….

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GROUP DECLARATION FORM

We are here by declared that this report entitles Malaysian Food Culture is the result
of our own efforts except as cited in the references. This report has not been accepted
for any degree and is not concurrently submitted in candidature for any degree.

Group Name: Signature:
1. AHMAD MUIZ BIN MUSA ……………………
2. NUR QHUZANDRIA IMAN BINTI IDRUS ……………………
3. MUHAMAD ADAM B. ABDULLAH …………………….

Department : Tourism and Hospitality
Sultan Idris Shah Polytechnic

Date : .……..……………….

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ACKNOWLEDGEMENTS

In the name of Allah, the Most Gracious and the Most Merciful. Alhamdulillah, all
praises to Allah for the strengths and blessings He had given to us, we finally
complete our final year project entitled Malaysian Food Culture music video clip in
Malaysia. This project was filmed at Kedah, Terengganu, and Malacca.

Special appreciation goes to our lecturer and guest speaker, En. Solehuddin Ahmad,
En. Alif Azhari, Puan Safiza Alfian Yusof, En. Kazar bin Razali, Encik Mahadir
Harun, Cik Nor Akashah, Puan Norhayati Ibrahim, En. Mohamad Faiz bin Jamaludin,
En. Muhammad Syafiq bin Abdul Ghafar and En. Mohd Faizal bin Yahya for the
continuous support and guidance to developed story board, create, and edit the video
until this project was developed completely. Their ingenious advises and suggestions
have contributed to the success of this project. Thank you to our final semester
supervisor, Dr Mazlina binti Jamaludin for her tremendous teaching for the whole
semester to us especially on how to write this project proposal report. Without her
help this project report for our music video clip can never be developed.

Next, our deepest thanks and love to our parents, for their endless support and
encouragement. Finally, many thanks to our own team members who have given their
full commitment and cooperation starting from the very beginning until the
completion of this project. Hopefully, our tears and sweats will be paid off and our
music video clip will help the DTM10093 Tourism in Malaysia students as a teaching
and learning tools.

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TABLE OF CONTENTS

ACKNOWLEDGEMENTS........................................................................................... 4
TABLE OF CONTENTS............................................................................................... 5
LIST OF TABLES......................................................................................................... 7
LIST OF FIGURE.......................................................................................................... 8
ABSTRACT................................................................................................................... 9
ABSTRAK................................................................................................................... 10
CHAPTER 1 ................................................................................................................ 11

1.0 Introduction................................................................................................... 11
1.1 Research Background .................................................................................... 11
1.2 Problem Statement ......................................................................................... 12
1.3 Project Identification..................................................................................... 13
1.4 Objectives of the Project................................................................................ 13
1.5 Significant of the Project .............................................................................. 14
CHAPTER 2 ................................................................................................................ 15
LITERATURE REVIEW ............................................................................................ 15
2.0 Introduction................................................................................................... 15
2.1 Concept ......................................................................................................... 15
2.2 Conclusion .................................................................................................... 18
CHAPTER 3 ................................................................................................................ 19
METHODOLOGY ...................................................................................................... 19
3.0 Introduction................................................................................................... 19
3.1 Project Framework........................................................................................ 19
3.2 >[email protected]
Adam Abdullah via [email protected]
Qhuzandria Iman via [email protected]

Link Video : https://youtu.be/qOc6e6l4Qtk

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Please fill in the form completely and tick (/) in the corresponding answer.
(Sila isi borang ini dengan lengkap dan tanda (/) pada jawapan anda).

SECTION/SEKSYEN A: Demographic / Demografik

1. Age/ Umur
o 15 – 20
o 21 – 25
o 26 – 30
o Above

2. Gender / Jantina
oFemale o Male

3. Religious/ Agama o
Islam o Buddha o
Hindu o Kristian o
Others___________

4. Race / Bangsa o
Malay / Melayu o
Indian / India o
Chinese / Cina o
Lain-lain

5. Current Education level / Peringat Pengajian Tertinggi Terkini
o Primary school
o Secondary shool
o Certificate/Diploma/Higher Diploma
o Degree
o Post Degree

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SECTION B: Effectiveness of Music Video Clip

Topic Strongly Disagree Neutral Agree Strongly
disagree agree
The duration of 23 4
video music is 1 4 5
suitable About the video 5
1 5
23 5

The content of the 12 3 4 5
video is clear 12 3 4
5
The photos,video 12 3 4
music shoot and
sound effect are Music video clip for teaching and learning 4
interesting
12 3
The lyric of
song and
melody are
suitable

Music video clip
suitable for teaching
and
learning

4

Music video clip 12 3 4 45
attractive for 4
teaching and 12 3 4 5
learning 4 5
Music video clip 12 3 4 5
content eye- 5
catching for 12 3 4 5
teaching and 4
learning 12 3 5
Music video clip 5
content obvious Music video clip for promotion tool
for teaching and
learning 12 3
Music video clip
song amusing for 12 3
teaching and
learning
Music video clip
photo and video
are fascinated for
teaching and
learning

This music
video clip can
give you
experience on
xxx?
This music
video clip able
to give you

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knowledge of 46
xxxx?
5
Do you agree this 1 2 3 4 5
music videoclip 1 2 3 4
can help to
attract tourist and
visitor to
visit xxx?
Do you agree
that this Music
video clip can be
the best wayto
promote tourism
destination of
xxxx?

- THANK YOU FOR YOUR CONTRIBUTION -
- TERIMA KASIH ATAS SUMBANGAN ANDA -

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