Elements and Principals of art - PDF Flipbook

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ELEMENTS AND PRINCIPALS OF ART By: Michael Colbert

LINE

• Definition- The path of a moving point. • Examples- curved lines, zigzag lines, diagonal lines. • Learn more:skillshare.com

SHAPE • Definition- The contour of a flat object. • Examples- circle, triangle, square • Learn more:uxdesign.cc

FORM

• Definition- A 3D object having depth. • Examples- sphere, cube, cone • Learn more:kidcourses.com

SPACE • Definition- An object's internal/external areas. • Example- space of an image that does not contain the image. • Learn more:edgee.net

VAL U E • Definition- An object's brightness/darkness. • Example- light, darkness • Learn more:sitepoint.com

COLOR • Definition- An object's chromatic quality. • Example- red, blue, orange • Learn more:johnlovett.com

TEXTURE

• Definition- The tactile quality of a surface. • Example- fuzzy, slimy, rough, smooth • Learn more:Medium.com

TYPE • Definition- Language in visual form. • Example- bold, italic, shadow • Learn more:ansrsource.com

PRINCIPALS

B ALANCE

Definition- All about how your elements weigh in the visual. Shape, colors, objects, texture, or value can create balance in a designs.

CONTRAST

• Definition- When you want to emphasize key elements in your design and make it pop. • Contrast help grab a person attention.

REPETITION

• Definition- is a crucial principle in branding because it’s going to keep your design on the same level. • You can repeat colors, fonts, shapes, or other object to create consistency and unity.

EMPHASIS • Definition- Is all about highlighting the most important area in your design. • You want to make a particular element more prominent, you can use scale to make it bigger or smaller than it is in real life.

MOVEMENT

• Definition- is the path the viewer's eye takes through the work of art, often to focal areas. • You can use shapes, lines, edges, or color, the purpose being to direct the human eye.

UNITY • Definition- Is all about how the different elements of your design to come together and form a relationship. • Unity is going to help you communicate your message in a clear, organized, and concise manner.